Instagram 90-Minute Videos: Meta Tests New Features Format

Instagram may soon become a destination for more than quick Reels and short entertainment clips. Meta is reportedly testing a long-form video format that could allow selected creators to upload videos lasting up to 90 minutes.

The proposed format, called Features, could bring podcasts, comedy shows, interviews, and other extended content directly to Instagram.

For years, Instagram has been associated with short videos that users can watch while scrolling. Now, the platform appears interested in keeping viewers engaged for much longer.

The development also raises an interesting question: Could Instagram’s 90-minute videos eventually challenge YouTube’s position in long-form entertainment?

The reported tests suggest that Meta is exploring this possibility, although several important details remain unconfirmed.

What Is Instagram’s New 90-Minute Video Feature?

According to the original Telugu report, Instagram is testing a format called Features, designed to support videos lasting up to 90 minutes.

Unlike the vertical videos commonly associated with Instagram Reels, the proposed format would support horizontal video uploads.

This could make it more suitable for content traditionally watched on YouTube or other video platforms.

The format is reportedly being tested with selected creators in the United States, following earlier experiments in Brazil.

However, there is no confirmed public launch date, and the report does not establish when ordinary Instagram users might receive access.

Key Details of the Reported Feature

These details describe the reported experiment, not a confirmed global product rollout.

How Instagram Could Connect Reels to Full-Length Videos

One of the more interesting aspects of the proposed feature is its connection to Instagram Reels.

Creators could publish a short Reel featuring an interesting moment from a longer video. Viewers interested in that clip could then open the complete program.

For example, imagine a creator publishing a 60-minute interview.

Instead of asking followers to visit another website, the creator could share a short highlight on Instagram and direct viewers to the complete interview within the same platform.

This approach could make discovering longer videos easier.

Why the Reels Connection Matters

Instagram already provides a familiar environment for discovering short entertainment clips.

Connecting those clips to full-length programs could help creators introduce their work to audiences who might otherwise never search for it.

A comedy creator, for example, could share a memorable joke from a longer performance. A podcast host could highlight an interesting discussion before offering the complete episode.

The idea is simple: let a short clip introduce the story, then give interested viewers somewhere to watch the rest.

Whether Instagram’s reported implementation will work smoothly remains to be seen.

Why Meta May Be Interested in Longer Videos

Short-form video has become an important part of social media, but longer content serves different purposes.

Podcasts, interviews, documentaries, educational discussions, and comedy programs often need more than a few minutes.

Supporting these formats could help Instagram become a more versatile entertainment platform.

1. More Opportunities for Creators

Long-form video could give creators additional ways to present their work.

Rather than splitting an interview into several short clips, creators could potentially upload the complete discussion.

This may be particularly useful for podcast hosts, educators, comedians, and entertainment channels.

2. A More Complete Viewing Experience

Viewers who discover an interesting Reel sometimes need to move to another platform to watch the full program.

The proposed format could reduce that need.

Keeping both short clips and full videos together might create a more convenient experience, although its success would depend on how Instagram designs the viewing interface.

3. Competition With YouTube

YouTube is already a major destination for podcasts, interviews, tutorials, and long-form entertainment.

Instagram’s reported experiment suggests that Meta is interested in serving some of those same viewing habits.

However, testing longer videos does not automatically make Instagram a direct replacement for YouTube.

YouTube has an established long-form content ecosystem, including search, recommendations, subscriptions, and creator monetization.

Instagram would need to offer a compelling experience for both viewers and creators.

Instagram Features vs YouTube: What Could Be Different?

The most important difference may be how audiences discover content.

Instagram could build on its existing Reels experience, while YouTube already supports extensive long-form viewing and search-based discovery.

Instagram’s potential advantage would be connecting short-video discovery with longer programs.

YouTube’s advantage is its established infrastructure for hosting, discovering, and monetizing longer content.

The competition would likely depend on the quality of the viewing experience, not simply the maximum video length.

Will Instagram Pay Creators for 90-Minute Videos?

Creator earnings remain one of the biggest unanswered questions.

The source report says Instagram has not announced a specific advertising revenue-sharing arrangement for the proposed format.

Creators with existing brand partnerships may continue using those arrangements, but that does not establish a new payment program for Features videos.

This distinction matters.

Producing a 60-minute podcast or comedy show can require more planning, editing, equipment, and production time than creating a short Reel.

Without a clear monetization model, some creators may hesitate to invest heavily in the format.

Meta could eventually explore additional revenue opportunities, but no specific payment rates or revenue-sharing percentages are confirmed in the supplied report.

What Could This Mean for Instagram Creators?

The reported feature may interest creators who already produce long-form content elsewhere.

Podcast hosts could potentially publish complete conversations. Entertainment channels might share extended interviews or comedy programs. Educational creators could use longer videos for detailed explanations.

However, creators should not assume that the feature is currently available to every Instagram Business or Creator account.

Until Meta confirms broader access, existing publishing workflows remain the practical option.

Creators should also avoid treating an experimental feature as a guaranteed source of future income.

When Will Instagram’s 90-Minute Videos Launch?

The original report does not provide an official global release date.

It describes limited testing involving selected creators in the United States and earlier experimentation in Brazil.

Meta could expand the test, change the format, introduce different restrictions, or decide against a wider rollout.

For now, users should wait for an official announcement before expecting the feature to appear on their accounts.

Key Takeaways

• Instagram is reportedly testing a long-form format called Features.
• The proposed format supports horizontal videos lasting up to 90 minutes.
• Short Reels could help viewers discover complete programs.
• Podcasts, comedy shows, and interviews are among the intended content types.
• Creator advertising revenue arrangements and the public launch date remain unclear.

Frequently Asked Questions on Instagram 90-Minute Videos

Can I upload a 90-minute video to Instagram now?

The supplied report describes access for selected creators only. It does not confirm that the proposed format is available to all accounts.

What is Instagram Features?

Features is the reported name of an experimental Instagram format designed for longer horizontal videos.

Will Instagram Features replace Reels?

There is no indication that Reels would be replaced. The reported design would use Reels to help viewers discover longer content.

Will Instagram pay creators for long videos?

No specific advertising revenue-sharing arrangement for the reported format has been confirmed in the supplied source.

Is Instagram trying to compete with YouTube?

The proposed format would move Instagram further into long-form video, an area where YouTube is already established. However, Meta’s exact competitive intentions have not been independently confirmed.

Conclusion

Instagram’s reported 90-minute video experiment could represent a meaningful expansion of the platform’s entertainment strategy.

By connecting short Reels with complete podcasts, interviews, and comedy shows, Meta could offer creators more flexibility and give viewers another way to discover longer content.

However, important questions remain about creator earnings, public availability, and the eventual viewing experience.

For now, Instagram Features is best understood as a reported experiment rather than a confirmed worldwide launch.

Would you prefer watching complete podcasts and interviews directly on Instagram, or would you continue using YouTube?

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